Taking into account that search engines are currently the
principal means for accessing blogs in the Internet, having
one’s blog listed among the top result of a search query is
paramount in order to drive traffic to one’s blog. To help boost
your blog’s ranking for search engine, here is a tip that any
webmaster worth his salt can tell you: Think of the most
probable keywords or tags that will be used to search for your
blog and then make sure to include these words in your blog
post. Make them part of your title. If you are a WordPress user,
make them your Technorati tag or WordPress category. Doing so
would give you a better chance of being crawled by the search
engines.
About Technorati Tags
Technorati is a popular real-time search engine that monitors
what is happening in the world of weblogs – the blogosphere.
Adhering to the idea that the relevance of a blog is determined
by the number of other blogs that link to it, Technorati traces
the number of links, the perceived importance of blogs, as well
as the actual time of blogging. Technorati automatically
receives advice from blogs as soon as they are updated.
Technorati tracks down all activities in the blogosphere and
indexes them immediately after posting.
As bloggers have probably realized by now, Technorati is an
authority in keeping up with the blogging community. Technorati
is one of the best traffic sources. Blog posts organized by
Technorati tags are its main feature. Technorati makes your blog
much easier to find when Internet users search by utilizing
Technorati tags.
A Technorati tag is a keyword or a category used to briefly
describe the subject matter of a blog post. It can be one or
more words. Bloggers categorize or classify their blog posts
using tags. The process of assigning tags to blog posts is known
as tagging.
For instance, you have a post about cooking, you can use tags
like healthy cooking, culinary delights, kitchen gadgets,
regional cuisine, food trips, etc. as your tags. You can tag
your post with anything you wish. Technorati will still index it
and display it on their tag pages.
Technorati tags are like the tags bloggers add to pictures or
images on Flickr, the photo sharing site (e.g. using the tag
”culinary delights” for a photo of a sumptuous parmesan chicken
with quick salsa verde dish). Technorati tags are also like the
tags used to bookmark blog posts in http://del.icio.us. Bloggers
assign tags and share all the links with other users through the
tags. In fact, Technorati works with these two sites. When you
go to Technorati and view a particular post for a specific tag,
you will also see images and links to blogs given the same tags
by bloggers on http://del.icio.us and Flickr.
Technorati tags offer another way of finding information and
interacting on the Internet. Technorati tags usher you to a
collection of posts tagged with the same tag. Technorati tags
can link to related tag categories not just on Technorati but
the other tag sites as well showing a compilation of posts from
around the web all related to the tag. Tags can also link to a
generated blog post enumerating all the posts on your blog
associated with that specific tag. Technorati tags can also be
linked from within the text thru a list anywhere on your blog
that will take you to the Technorati site for more posts related
to the same tag.
Technorati uses WordPress categories as tags. Technorati will
automatically recognize your WordPress category names as tags.
You can add more tags by just adding a rel=”tag” to any link on
your blog. You can also avail of the numerous WordPress plug-ins
for maximizing Technorati tags which can be found on the
Plug-ins/Technorati list in the WordPress site.
About WordPress Categories
Bloggers using WordPress as their blogging platform can
maximize the Categories feature. Categories come with WordPress.
You have full rein to add as many categories or subcategories as
you like to make it easy for users to find information they
need. As mentioned earlier Technorati uses WordPress categories
as tags.
Each post in WordPress is entered under one or more categories.
This allows posts with related content to be compiled together.
Each category may be assigned to a Category Parent. Categories
are displayed in hierarchy and alphabetically. Subcategories are
displayed after the Parent Category. There are some basic
information associated with a category – a unique name, category
parent, description (optional) and the number of posts which are
members of the category.
Links to categories are shown in different places on the blog.
WordPress lists category links in the sidebar. WordPress also
shows all the categories to which a given post belongs. When a
user views a blog and clicks on one of the category links, a
page with all the posts belonging to that category will be
displayed.
Just like traditional website marketing, organizing content
into categories, in this case WordPress categories, helps both
visitors and search engines to easily understand what your blog
posts are about and find other posts related to the same
category.
Optimizing Technorati Tags and WordPress for Search Engines
Tags are categories that organize the blog system. Given that
WordPress categories translate to Technorati tags, it follows
that by tagging a blog post, you connect it with a unique
category. Technorati provides a tag search that allows web
surfers to browse for posts in a particular category. If your
posts are properly tagged, this can bring significant traffic.
Google, Yahoo and MSN incorporate Technorati’s tag pages into
their search results. This is the reason why Technorati receives
much traffic. The longer your post stays at the top of a
Technorati tag, the more traffic you will receive. To stay on
top, you can continue posting new content related posts to a
specific tag.
How high the Technorati tag ranks in the search engine results
depend on certain factors. It depends in part on how relevant
and unique your Technorati tags are. The more relevant they are,
the more likely your blog post will appear in search results.
The better you match your Technorati tags (WordPress categories)
with the actual content of your blog post, the higher your post
will rank in search engines. It will also be effortless for web
surfers to navigate within your site. To put it simply, the
higher your search engine ranking, the more traffic you receive.
Another factor to consider in attaining a high page rank in
search engine results is the number of bloggers that have tagged
their posts by linking back to Technorati. In fact all blog
posts that tag directly to Technorati have received a boost in
link popularity. Based on the number of links to your blog from
other sites, your blog is given a Google PageRank (a system for
ranking web pages and blog posts). The higher the rank, the
easier it will be for web users to find your blog when they
search for related data. A high Google PageRank will definitely
increase your search engine optimization as Google PageRank
serves as the basis for the entire web search tools.
About the Author: http://www.theinternetone.net
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