Home sellers who wish to market their property in development
neighborhoods face tough challenges. All the houses look
similar. All the houses sell for amounts in the same price
range. The market -- whether it’s a hot sellers’ market or a
cool buyers’ market -- largely determines the price, purchase
terms, and length of time to sell.
How do you make your home stand out from the crowd? How can you
turn your property into a "hot" sale, even if the market’s
lukewarm? Remember the "Three M’s" and apply these Design
Psychology strategies as you stage your home for sale:
1. Magnetism. Because most buyers won't even get out of their
car unless a home shows promise, create an exciting exterior
that draws prospective buyers to your home. Place an interesting
focal point in your front yard, such as a water fountain, a
large urn, or a beautiful tree. Enhance your walkway with
enticing plants or light fixtures that clearly mark the path to
the front door. Use color psychology to either paint your front
door or its framework a happy, inviting color, such as Sherwin
William's Torchlight (golden wheat) or Rose Tan.
2. Mystery. Most home searchers only spend three to four
minutes looking at the average home. Enchant with mystery as
soon as the prospects enter your home. Make the buyer take a
second look by using Design Psychology lighting tricks. Place a
palm tree so that it partially blocks the view of the hallway.
Uplight the palm tree with a canister light that casts
captivating shadows on the walls and ceiling.
3. Memory. Home shoppers look at many houses in a row. Your
goal is to get the buyers to remember your home above all
others. Design psychology can help you do this. Think about your
buyers’ dream: they want a lifestyle --not just a house. Make
your buyers believe that if they choose your home, they will
have the privilege and right to take a nap in that "fantastic
garden hammock," read a great book in your private reading nook,
or cook a delicious meal in your gourmet kitchen.
Turn heads with your enticing home. Turn viewers into buyers.
Turn your typical tract house into a buyers’ dream home using
home staging methods that create a lifestyle delight.
Copyright (c) 2005 Jeanette J. Fisher All rights reserved.
About the Author: Jeanette Fisher, author of Joy to the Home
Journal, Sell Your Home for Top Dollar--FAST, and Home Staging
for Top-Dollar Sales, teaches design psychology college courses
and professional real estate investing seminars. For home
selling tips see http://www.sellfast.info For home staging
strategies see http://www.homestaging.us
No comments:
Post a Comment